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	<title>Think again</title>
	<link>http://www.glazer.co.uk/thinkagain</link>
	<description>Creating brands that deliver</description>
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		<title>Who’s really in charge of your brand?</title>
		<description><![CDATA[Creating a coherent internal strategy to build brand and business. When everything extraneous is stripped away, the branding process is about building distinctive and enduring business relationships with customers and other stakeholders. And that’s no easy job when business and consumer markets are becoming more competitive and customers and the media more demanding. There’s no [...]]]></description>
		<link>http://www.glazer.co.uk/thinkagain/who%e2%80%99s-really-in-charge-of-your-brand/</link>
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		<title>Don’t slow down in the slow down (How to find value in hard times)</title>
		<description><![CDATA[It’s all about doom and gloom. But it needn’t be. It’s a truism that those who invest in brands in recession usually gain ground. That’s ok if you’ve still got a substantial brand budget. However, you can take great steps forward on relatively limited funds. We seem to be spending a lot of time nowadays [...]]]></description>
		<link>http://www.glazer.co.uk/thinkagain/don%e2%80%99t-slow-down-in-the-slow-down-how-to-find-value-in-hard-times/</link>
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		<title>Season’s Greetings from everyone at Glazer.</title>
		<description><![CDATA[Another year and another Glazer Christmas Card. It&#8217;s always a challenge: How can we send our Greetings for the Season in an innovative, fun and personal way. After much exploration we realised that the answer was right in front of us (well, in our pockets to be exact)… The Glazer business cards! Bold two colour [...]]]></description>
		<link>http://www.glazer.co.uk/thinkagain/season%e2%80%99s-greetings-from-everyone-at-glazer/</link>
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		<title>Lunch is a battlefield</title>
		<description><![CDATA[It’s often said the British don’t understand service. Could be true. Certainly if you don’t realise service is a fundamental part of your product not just an add-on, you’re asking for trouble. Here’s a story to chew over. Near our office, there’s a sandwich bar. It’s part of a small chain. They do curries and [...]]]></description>
		<link>http://www.glazer.co.uk/thinkagain/lunch-is-a-battlefield/</link>
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		<title>Union Hi-Jacked?</title>
		<description><![CDATA[We’re a business and brand consultancy with two pet hates – firstly client organisational charts that look as if they’ve been drawn by a spider on acid and, secondly, logos that have been chopped up into bits and spread around all over the place like strawberry jam mixed with yoghurt. Sadly, so it continues to [...]]]></description>
		<link>http://www.glazer.co.uk/thinkagain/union-hi-jacked/</link>
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		<title>Flying the Flag?</title>
		<description><![CDATA[We reflect on the pre-2012 epidemic of Union Jack branding and, in particular, the new British Airways &#8216;flagship&#8217; campaign. We’re thinking of diversifying. Looking into underpants! Manufacturing Union Jack underwear. Why? Well that should be obvious to any serious marketeer. Because, in that context, no-ones going to ask you what GB&#8217;s Brand Values are. However many [...]]]></description>
		<link>http://www.glazer.co.uk/thinkagain/flying_the_flag/</link>
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