The element of trust that should be present in every customer/supplier relationship has been massively eroded in recent years – and it’s costing companies a fortune. How can we rebuild the relationship? Read more
Change is rarely easy, but usually it’s better to grasp the nettle than bury one’s head in the sand.
The economic meltdown of 2008 triggered seismic change throughout the business world, most notably in the banking sector. But it also brought change to the commercial law firms that cater to the financial services sector. Suddenly, much of the lucrative M&A/corporate finance activity on which they had been thriving disappeared in a puff of smoke. Many of their regular clients went into lockdown, keeping activity to a minimum until the dust had settled.
Throwing light on the cultural confusion caused by mergers and acquisitions.
Brands, like people, come in all shapes and sizes, and work in all sorts of different ways. So there’s no single recipe for a company or organisation that’s trying to create an aura around its name or its products. Read more
Life is a constant learning experience, they say. If you stop learning, you stop living. The same goes for business, as a recent retail experience shows.
In the fog of commercial war, it’s easy to lose sight of what’s happening to your brand.
Creating a coherent internal strategy to build brand and business.
It’s all about doom and gloom. But it needn’t be. It’s a truism that those who invest in brands in recession usually gain ground. That’s ok if you’ve still got a substantial brand budget. However, you can take great steps forward on relatively limited funds.
It’s often said the British don’t understand service. Could be true. Certainly if you don’t realise service is a fundamental part of your product not just an add-on, you’re asking for trouble. Here’s a story to chew over.
We’re a business and brand consultancy with two pet hates – firstly client organisational charts that look as if they’ve been drawn by a spider on acid and, secondly, logos that have been chopped up into bits and spread around all over the place like strawberry jam mixed with yoghurt.
Sadly, so it continues to be right now with the Union Jack. Or to be accurate the Union flag which has apparently, no copyright, no brand guardian, no one to defend it. So you can do what you like with it without Messers Sue, Grabbit and Run – of Private Eye Fame – sending you a stiff legal letter.