Creating brands that deliver
It’s all about doom and gloom. But it needn’t be. It’s a truism that those who invest in brands in recession usually gain ground. That’s ok if you’ve still got a substantial brand budget. However, you can take great steps forward on relatively limited funds.
Another year and another Glazer Christmas Card. It’s always a challenge: How can we send our Greetings for the Season in an innovative, fun and personal way.
It’s often said the British don’t understand service. Could be true. Certainly if you don’t realise service is a fundamental part of your product not just an add-on, you’re asking for trouble. Here’s a story to chew over.
We’re a business and brand consultancy with two pet hates – firstly client organisational charts that look as if they’ve been drawn by a spider on acid and, secondly, logos that have been chopped up into bits and spread around all over the place like strawberry jam mixed with yoghurt.
Sadly, so it continues to be right now with the Union Jack. Or to be accurate the Union flag which has apparently, no copyright, no brand guardian, no one to defend it. So you can do what you like with it without Messers Sue, Grabbit and Run – of Private Eye Fame – sending you a stiff legal letter.
We reflect on the pre-2012 epidemic of Union Jack branding and, in particular, the new British Airways ‘flagship’ campaign.
We’re thinking of diversifying. Looking into underpants! Manufacturing Union Jack underwear. Why? Well that should be obvious to any serious marketeer. Because, in that context, no-ones going to ask you what GB’s Brand Values are. However many companies and brands are suddenly busy flying the flag. But do they know it means?