Brand identity

Our brand consultancy work frequently results in design projects that aim to realize new strategic concepts in a graphic form. The team is also skilled at refining existing brand or visual identity, moving it forwards without losing the essence that made it valuable in the first place.

Internal communications

Internal communications have an important role to play in the development and maintenance of your brand. Whether it’s a quarterly newsletter, an annual focus document or an intranet-based forum, each of these communication channels represents a proven tool for informing and inspiring across divisions and levels.

With both print and web knowledge available in-house, we can create effective communications rapidly and economically.

External communications

External communications literature such as corporate brochures and annual reports represent an opportunity to remind external audiences of the strategies and values that define your organisation.

Our knowledge of brand identity, combined with outstanding visual flair, can help to display those qualities to best effect. In the online arena, our specialist New Media team is equipped to develop websites that accurately reflect your brand values within a medium rich in functionality.

Corporate guidelines

To maintain the strength and purity of your brand, it is essential that your people teams consistently apply the behaviours and styles that are characteristic of your organisation.

We can develop and produce comprehensive, detailed and foolproof guide to the company’s corporate style, from letterheads to dress code, so that everyone in the company knows what’s expected of them in their behaviour and style of communication.

These guidelines will help to ensure consistency of visual communications and widespread internal communication of the company’s ambition and values.

Interior design

A company’s visual style should go beyond its printed or web-based publications. It should also extend into the office environment. Our designers can adapt the essence of the style so that the same qualities and values are evoked throughout the company’s offices and operations.

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Glazer Business & Brand Consultants Ltd.

The People's Hall, 2 Olaf Street, London W11 4BE    T +44 (0)20 7221 2595    F +44 (0)20 7221 2667   www.glazer.co.uk
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