Since our re-branding, St John Ambulance have broken through into the top ten of the Charity Brand Index which measures perception of the top UK charity brands.

This success represents a substantial climb of eight places to ninth place in the table.

Prior to the re-brand, St John Ambulance, the UK’s leading first aid charity, had made significant investments to enhance its charitable work and needed a new visual style so people could easily identify the organisation.

We worked with the in-house St John Ambulance team for 12 months, reviewing the use of the brandmark, colours, typefaces and images as applied to stationery, literature, website, uniforms, signage and ambulances.

The new identity brings a fresher, livelier look to the organisation, better reflecting its place in modern society and its mission: ‘to provide an effective and efficient charitable first aid service to local communities.’

For more information please contact Patrick Gee on
020 7221 2595 or patrick.gee@glazer.co.uk

Links:

Charity Brand Index 2011
Read St John Ambulance case study