Glazer creates new ad campaign
for Portman.

Glazer have created a new advertising campaign for Portman Travel, highlighting Portman’s expertise in business travel management.

The complex web of issues to be addressed is wittily depicted as mind maps in the heads of travellers, bookers and decision makers responsible for arranging business travel for themselves and for their companies, all pointing to Portman, the Smart travel management company, as the answer to their problems – “Now that’s smart thinking.”

The ads will appear over the coming months in business travel magazines, and in the Financial Times Global Traveller supplements.

Bob Govan, Portman’s Marketing Director, says:

“Smart applies to our thinking, our people and our business approach, with the promise that we will help our customers ‘buy Smart’. Where travel management communications tend to be rather cold and impersonal, Glazer’s Smart approach has created a persona that’s confident, clear, distinctive and approachable.”

Click here to view one of the adverts

For more information please contact Hannah Powlesland
on 020 7221 2595 or hannah.powlesland@glazer.co.uk.

http://www.portmantravel.com