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Rightly, the current Government places considerable value on the contribution of the volunteering sector to society’s health and welfare.
Volunteering England, one of the leaders in this field, aimed to optimise all elements of their communications from their ‘look’ to brand values and language.
We conducted a research programme, internally and externally, to define the essence of Volunteering England’s proposition and synthesised the learning into a system of Vision, Mission and Values together with the creation of a new brandmark.
In addition, a visual language was developed expanding on the fact that the organisation is known as ‘ve’ as shorthand for ‘Volunteering England’. Accordingly we delivered a system embracing all relevant words incorporating ‘ve’. For example; positive, effective, constructive, inclusive, supportive, transformative.
The result of our work is a distinctive new identity for Volunteering England and a powerful visual language which can be easily adapted to suit the myriad different applications required by the organisation.
Volunteering England: Before.
Volunteering England: After.
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