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Sankara set Glazer the challenge of combining the business values of an international five star luxury hotel, with an authentic African flavour.
All parties agreed this could be a delicate balancing act and, in particular, that an over-emphasis on local imagery could overwhelm global ‘business’ perceptions.
Our design solution flowed from a brandmark evolved from a zebra’s face markings that created a symbol of international stature but with African roots.
This motif was carried onto the design of literature and merchandising materials as well as informing interior design and a comprehensive signage system. Local artwork was sourced and used as a vivid complementary element on selected designs, reflecting the vibrancy of Nairobi itself.
The result is a successful fusion of global and indigenous styles which sets new standards for Africa.
Following the branding project, Sankara Nairobi earned a listing in Wallpaper and Fortune magazine’s best new business hotels.
Subsequently, the hotel also earned a coveted spot on the Condé Nast Traveller Hot List - being acknowledged as one of only 65 ‘extraordinary’ new hotels and resorts around the world.
Subsequently, the hotel also earned a coveted spot on the Condé Nast Traveller Hot List - being acknowledged as one of only 65 ‘extraordinary’ new hotels and resorts around the world.
World Luxury Award Finalist
View Condé Naste Traveller Hot List
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Glazer Business & Brand Consultants Ltd.
The People's Hall, 2 Olaf Street, London W11 4BE
T +44 (0)20 7221 2595
F +44 (0)20 7221 2667 www.glazer.co.uk
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