Investors in People UK is the non-departmental government body responsible for developing and delivering the Investors in People Standard, the UK’s leading business improvement tool for people management.

Following the changes in the assessment process Investors in People wanted to signal change and re-position the organisation’s proposition. The aim was to align the many accreditations that Investors in People offer, rationalise the brand hierarchy and product offering, and strengthen the brandmark to create more clarity for customers and stakeholders.

Working closely with the Investors in People senior management team, we developed the Investors in People brandmark ensuring that the ‘laurel’ would work both small and large with maximum impact, and created a new visual language adopting fresh, bold colours and new photography. We also implemented the identity across a range of applications including the website, brochure, leaflets, flyers, exhibition stands and accreditation awards including plaques and certificates.