|

We developed a comprehensive research programme firstly to ratify the WDA’s core brand values and, secondly, to provide us with a framework to move forward, strategically and creatively.
In the light of this work we were able to rationalise all the sub-brands and develop an updated corporate identity with its own visual language. This included detailed templates for all on-line and off-line collateral.
Welsh Development Agency case study
Download pdf
|