Brand Strategy and Visual Identity.
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We achieved renewed brand awareness, excellent buy-in across the organisation (from 46% ‘feeling part’ of the WDA to 94%) and – a bonus – savings of £1.2m a year on print alone. This is a typical example of our insights/initiatives literally resulting in not just graphic re-evaluation but significant corporate re-structuring: Re-definition of the brand architecture in a true physical sense. |
Glazer Business & Brand Consultants Ltd.
The People's Hall, 2 Olaf Street, London W11 4BE
T +44 (0)20 7221 2595
F +44 (0)20 7221 2667 www.glazer.co.uk
Copyright © 2012 Glazer.
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