  
St John Ambulance had made significant investments over the last five years to enhance its charitable work, and needed a new visual style so people could easily identify the organisation.
Glazer was given a wide remit to assess and overhaul St John Ambulance’s visual identity. The task was to create a new logo, strapline and visual language, ready for St John Ambulance volunteers to work alongside the London Ambulance Service, providing medical cover at the London 2012 Olympics.
St John Ambulance case study
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