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Monsoon.
Brand Strategy and Visual Identity.

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We embarked on a wide-ranging research programme, including visual stimuli, to ratify the core brand values of Monsoon. We even investigated fragrances as aromatic research tools to pinpoint the scents associated with the brand.
Monsoon case study
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Glazer Business & Brand Consultants Ltd.
The People's Hall, 2 Olaf Street, London W11 4BE
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