Brand Strategy and Visual Identity.
|
Armed with a wealth of well-defined information from the research process, the design team evolved a new campaignable style, revolving round a new brand icon – an orchid. A programme of strategic and creative work included development of signature bags, ad campaigns and rationalisation of sub-brands. Following launch Monsoon saw an increase in sales of 15% at a time when competitors were averaging 1-1.5%. |
Glazer Business & Brand Consultants Ltd.
The People's Hall, 2 Olaf Street, London W11 4BE
T +44 (0)20 7221 2595
F +44 (0)20 7221 2667 www.glazer.co.uk
Copyright © 2012 Glazer.
 Morgan McKinley Offices Morgan McKinley Sankara Volunteering England Investors in People St John Ambulance GE SeaCo Heathrow Express Monsoon Taymouth Mind Premier Rugby Bluewater Welsh Development Agency Boots BAA JP Morgan Lawrence Graham British Heart Foundation National Portrait Gallery Granville Baird Portman Blackfords Moss Pharmacy NSPCC Winsor & Newton Consult with us Recommended reading |
