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GE SeaCo.
Brand Strategy and Visual Identity.

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Glazer proposed a positioning statement based on the results of our audits and other research.
It focused on the concepts of adding value and being valued, which we expressed not as
a flat statement, but as a more motivating ambition.
GE SeaCo case study
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Glazer Business & Brand Consultants Ltd.
The People's Hall, 2 Olaf Street, London W11 4BE
T +44 (0)20 7221 2595
F +44 (0)20 7221 2667 www.glazer.co.uk
Copyright © 2012 Glazer.
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