Brand Strategy and Visual Identity.
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The substantial learning from the research exercise enabled us to create highly impactful creative work and a very distinctive brand personality. The launch package for Bluewater is now regarded ‘in the trade’ as a classic of its type. The project cost £460 million to build, is now valued at £1.6 billion and our work set a benchmark for retail branding, winning 14 Marketing and Design awards. |
Glazer Business & Brand Consultants Ltd.
The People's Hall, 2 Olaf Street, London W11 4BE
T +44 (0)20 7221 2595
F +44 (0)20 7221 2667 www.glazer.co.uk
Copyright © 2012 Glazer.
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