Living the Brand:
How to Transform Every Member of Your Organization into a Brand Champion
"A company’s workforce is its most valuable asset. It is the employees who translate an organziation’s strategy into reality, interact with consumers and determine the corporate brand." In this fully updated second edition, Nicholas Ind demonstrates how a participatory approach can enhance employee commitment, improve service standards and focus effort to deliver business goals.
Nicholas Ind.
Living the Brand 2007.
Kogan Page Ltd (in association with Marketing)
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