Strategy Bites Back
"Strategy can be awfully boring. The consultants can be straighter than we academics, not to mention the planners. Everybody is so serious. If that gets us better strategies, fine. But it often gets us worse ones - standard, generic, uninspiring. Strategy doesn't only have to position, it also has to inspire. So an uninspiring strategy is really no strategy at all."
Henry Mintzberg, Bruce Ahlstrand & Joseph Lampel.
Strategy Bites Back 2005.
Financial Times, Prentice Hall.
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